
Freelance graphic designer and Motion animator
Hey - my name is Toby Johnson and I am a freelance graphic designer and animator. I work predominantly within the music industry alongside record labels, management companies and artists to build artist brands, campaign assets and motion visuals.
my workflow
As a visual creator, I adapt each project to meet the unique needs of every client, ensuring they receive a personal and versatile approach that aligns with their vision. Below is my workflow, outlining the steps I take to bring your creative ideas to life.
Discovery & Conceptualisation
In this initial stage, we dive into understanding your vision, goals, and target audience. Through consultations and research, we gather insights that inform the creative direction. Together, we brainstorm ideas and develop a clear concept that aligns with your brand and objectives.
Design & Development
With the concept in hand, I begin the design process, creating initial drafts, sketches, or prototypes. This stage focuses on translating ideas into tangible visuals, ensuring that the design elements, color schemes, and overall style reflect your vision. Collaboration is key here, as your feedback helps refine the design into something truly unique.
Execution & Production
Once the design is approved, we move into the production phase. This involves finalizing the design elements, whether it's digital content, print materials, or multimedia projects. I ensure that every detail is polished, and the project is executed with the highest quality standards, ready for delivery.
Review & Refinement
After the initial production, we review the project to ensure it meets your expectations and objectives. Any necessary revisions or adjustments are made to fine-tune the final product. This stage ensures that the final deliverable not only meets but exceeds your expectations, resulting in a project that truly resonates with your audience.
CLIENTS
A few of our valued clients.




GET IN TOUCH
Need assistance on your next project? Feel free to get in touch.
